Cookies Policy
What Are Cookies?
To collect certain information (including personal data as outlined in our Privacy Notice), we use cookies and similar technologies on our website. A cookie is a small piece of data sent from a website and stored on your browser, computer, or mobile device. Cookies can be first-party (set by our website) or third-party (set by external services through our site, such as analytics or social media providers). Cookies may be temporary ("session" cookies that are deleted when you close your browser) or persistent (remaining on your device until they expire or you delete them).
Types of Cookies We Use
We use cookies for the following purposes on our site:
Necessary Cookies
These cookies are required for the core functionality of our website. For example, they enable essential features like page navigation or logging in to secure areas. Necessary cookies are typically set in response to actions made by you (such as filling out forms or setting privacy preferences). These cookies do not collect any personal data and are crucial for the website to function.
Functional Cookies
These cookies provide enhanced functionality and personalization. They make the use of our service more convenient by remembering choices you make and settings you prefer. For instance, a functional cookie might remember your username or email so you don't have to re-enter it each time you comment on a blog post or return to the site. This improves your experience by tailoring the site to you.
Analytics Cookies
These cookies help us track the usage and performance of our website and services. They collect data about how visitors interact with our site, allowing us to understand which pages are popular, how long users stay on each page, and how they navigate through the site. Analytics cookies enable us to measure and improve our website's performance and user experience.
Advertising Cookies
These cookies are used to deliver advertisements that are relevant to you and your interests. They also help ensure the same ad does not keep reappearing and measure the effectiveness of advertising campaigns. Advertising cookies are usually placed by advertising networks or partners with our permission. They remember that you have visited our website, and this information may be shared with third parties (such as advertisers or social media platforms) to show you targeted ads on other sites. Often, targeting or advertising cookies will be linked to site functionality provided by those third-party organizations.
Analytics Cookies and How We Use Them
Analytics cookies allow us to monitor and analyze how visitors use our Website. For example, we use analytics tools (such as Google Analytics) that set cookies to assign each visitor a unique ID. These cookies record information like the pages you visit, the time you spend on each page, the links you click, and other actions you take on our site. They may also collect certain technical data about your visit, such as your approximate location (e.g., country), IP address, device type, and operating system. We use this information in aggregate form to understand user behavior and traffic patterns, which helps us improve our content and services. Analytics cookies also help distinguish between new and returning visitors, and in some cases, they regulate data collection (for instance, by throttling the request rate) so that our site remains responsive even under heavy traffic.
Advertising Cookies and Targeting
We also use advertising cookies provided by our trusted partners for retargeting and marketing purposes. These cookies are set via our site by third-party platforms like Facebook, LinkedIn, and Twitter. They work by identifying that you have visited our website and allowing us (and these partners) to show you relevant advertisements on their platforms or elsewhere. For example, after you visit our site, you might see ads for our services on Facebook or LinkedIn. Advertising cookies help personalize your advertising experience and ensure that you don't see the same ads too many times. They also help us measure the effectiveness of our ad campaigns (for instance, by seeing whether someone who saw an ad later came back to our site). The information gathered via these cookies may be combined with other data these partners hold about you, and is used in accordance with each partner's privacy policies. We only work with reputable third parties, and these cookies are deployed on our site with our permission to aid in our marketing efforts.
Cookie Consent and User Preferences
When you first arrive on our website, a pop-up message (cookie banner) will appear, asking for your consent to place certain cookies on your device. This banner provides information about the types of cookies we use and allows you to set your cookie preferences. You can choose to accept all cookies, reject non-essential cookies, or customize your choices category by category (for example, enable/disable Functional, Analytics, or Advertising cookies while always allowing Necessary cookies). After reviewing the details of each cookie category, you can indicate your preferences and confirm your consent by clicking "OK" (or a similar confirmation button). Once you provide your consent, your choices will be remembered, and the cookie banner will not appear again on subsequent visits (as long as the preference cookie remains on your device).
If you (or another user of your device) wish to change your cookie preferences or withdraw your consent at any time, you are free to do so. You can adjust your choices by using our cookie management tool (for example, by clicking a "Cookie Settings" link on our site if available) or by modifying your browser settings to refuse new cookies and delete existing cookies. Keep in mind that if you clear or delete cookies in your browser, this will remove the cookies that remember your preferences — causing the consent banner to appear again on your next visit so you can update your preferences. Please note that disabling certain categories of cookies may impact your experience on our website; for instance, some features may not function properly without functional cookies, and you will receive less personalized content or advertising if you disable analytics or advertising cookies.
Cookies Used on Our Site
For transparency, the table below lists some of the key cookies that we use on our website, along with their purpose. (This is not an exhaustive list, but it covers the most important cookies by category.)
| Cookie Name | Purpose |
|---|---|
| cookie_consent | Remembers your cookie consent preferences. This necessary cookie is set so that your choices (which categories of cookies you have accepted or declined) are saved for future visits. It ensures that once you've made your selection, the site remembers it and doesn't repeatedly ask for consent. |
| session_id | A general session identifier cookie is used to maintain your session on the site. It's typically essential for site functionality. For example, if our site has a login or user account area, this cookie keeps you logged in as you navigate between pages. It does not store personal information and is usually deleted when you close your browser (session cookie). |
| comment_author | A functional cookie used to remember a visitor's name (or other info, like email) when they leave a comment on our blog/posts. The next time you want to comment, this cookie helps auto-fill your name so you don't have to re-type it, providing convenience. (This cookie is set only if you engage with comment features and choose to have your details remembered.) |
| _ga | Google Analytics cookie used to distinguish unique users by assigning a randomly generated ID to each visitor. This allows us to count visits and track how users move through the site. Data from _ga helps us compile statistical reports on website activity (such as number of visitors, sessions, and campaign effectiveness). |
| _gid | Google Analytics cookie used to distinguish users on a short-term basis (it typically stores a unique user ID for each day). It helps count new visitors and analyze how users use the site within a single day, contributing to analytics reports and insights. |
| _gat | Google Analytics cookie used to throttle request rates – for example, it limits the collection of data on high-traffic sites to reduce strain on servers. In practice, this cookie helps ensure Google Analytics can efficiently handle a large volume of page-view events by restricting the frequency of requests, without affecting your experience. |
| fr | Facebook cookie used for advertising and retargeting. The fr cookie is set by Facebook to help show you relevant ads on Facebook and to measure the effectiveness of our ads. For instance, if you visit our site, this cookie helps Facebook recognize that and may allow us to show you an ad for our services later on Facebook. It also helps prevent the same ad from being shown too many times and aids in ad analytics. |
| UserMatchHistory | LinkedIn cookie used for ad targeting and analytics. Set by LinkedIn's marketing/analytics scripts, it helps LinkedIn track your visits so that we can later reach you with relevant promotional content on LinkedIn (re-targeting). It also assists in measuring ad performance by linking site visits with LinkedIn ads. This cookie is part of LinkedIn's Ads and analytics suite that facilitates "Ads ID syncing," meaning it helps match your LinkedIn profile or user data with your activity on our website for advertising purposes. |
| personalization_id | Twitter cookie used for personalization and advertising. This cookie is set by Twitter to collect information about how you use our website and to help tailor Twitter's advertising experience to you. If you have a Twitter account or visit Twitter, this cookie allows Twitter to show you more relevant ads related to our site or content you've engaged with. It also aids in analytics for Twitter to know if an advertisement led you to perform certain actions on our website. |
Note: In addition to the examples above, we may update our cookies from time to time as we add or remove features or integrate new services. We will reflect any significant changes in this Privacy & Cookies notice. You can always find the most current version of our cookie usage in this document. If you have any questions about the cookies we use or how to manage them, please contact us through the information provided in our Privacy Notice.
Contact Us
If you have questions about our use of cookies, please contact us at contact@numaanalytics.com.